AI search (6)
AI search finds, assembles, and presents answers from many sources.
Glossary:
Web and SEO terms made simple
Clear definitions. Related terms. Reliable resources. Updated as I learn.
- Glossary terms: 262
- Last updated:
Web Terms by Category
10 categories
Analytics and monitoring (13)
Tracking, experiments, reliability, and data quality for trustworthy analytics.
Components and UI (22)
UI patterns organized by workflow, from controls to layout and typography.
Content and CMS (16)
Content models and editor workflows (entries, fields, routing, assets).
Content strategy and UX (134)
Plan and design content for clarity and action, from foundations to acquisition.
Hosting and security (12)
Security and reliability practices, from TLS and headers to WAF and backups.
Local SEO (7)
Local visibility with GBP, citations, NAP consistency, and proximity signals.
Productivity and email (8)
Email setup and authentication (MX, SMTP, SPF, DKIM, DMARC) and workflows.
Site health and performance (12)
Speed and stability practices, measured by Core Web Vitals.
Technical SEO (32)
Crawlability, indexation, performance, and structured data for better parsing.
Glossary A‑Z
A
B
C
- Cache busting
- Caching
- Call-to-Action (CTA)
- Canonical URL
- Captions and Transcripts
- Card Sorting
- Carousel
- Case Study pattern
- Checklist component
- Chunking
- Citations
- CMS
- Cognitive load
- Cold traffic
- Collection/Section
- Comparison page
- Competitive analysis
- Components vs pages
- Compression
- Consent and privacy
- Content
- Content audit
- Content Delivery Network (CDN)
- Content groups
- Content modeling
- Conversion path
- Conversion tracking
- Core Web Vitals
- Crawl hygiene
- Credibility
- CSS frameworks
- CTA sandwich
D
E
F
G
H
I
J
K
L
M
N
O
P
- Page templates
- Pagination
- Pain‑then‑Payoff Hero
- Parameter handling
- Performance
- Personas
- Plain Language
- Plausible Analytics
- Policies
- Positioning
- Preload and preconnect
- Pricing clarity
- Pricing page
- Problem Promise Proof
- Problem, Agitate, Solve (PAS)
- Progressive enhancement
- Project brief
- Proof elements
- Prototype
- Proximity and prominence
R
S
- Scannability
- Schema
- Screen Reader
- Search
- Search engine optimization (SEO)
- Search intent
- Search queries
- Secrets management
- Security headers
- Segmentation
- Semantic HTML
- SEO Fundamentals
- Service Area Business (SAB)
- Sitemap
- Slugs and routes
- SMTP
- Social proof
- Soft 404
- Source attribution
- SPF
- Stakeholder interviews
- Story snapshot
- StoryBrand
- Structured data
- Subheading (or subhead)
- Subheads
- Success metrics
- Switching Moments
T
U
V
W
About this glossary
I’m building this glossary to become a better developer and website strategist, in my ongoing quest to build clearer, better websites. It maps how terms relate, adds practical examples, and highlights best practices so I can communicate more clearly with clients. If it helps others too, great.
It’s a living resource, I aim to cite sources clearly. If you spot errors or omissions, please contact me so I can update it. Drafts may be assisted by AI, I review and fact check before publishing. For details on how I use AI, see AI Use at Webmarks.
